Grooms Now As Involved In Weddings, Say Experts

posted on 4 July 2012 by The Tie The Knot Team
posted to Wedding Tips & Advice


Bridal salons and wedding planners appear to agree that there is a rising trend amongst grooms to be more involved in the planning of their own weddings. Even wedding proposal coaches (there are such things?) say that the former female-dominated industry is definitely changing.

And why shouldn’t it? It’s his party too. Besides, it’s probably the most expensive party he’ll ever attend, so it makes sense that he’ll want to get his money’s worth out of the deal, or at least have some understanding of just where his Rand is going, other than swiftly out of his bank account.

Looking at things together and deciding just what aspects of the wedding are important is far more fun, and gives a sense of togetherness right from the start. And whilst there are still those brides who far prefer to be ‘in charge’ of the planning, it comes as a sense of relief to be able to share decisions with someone other than your future mother-in-law or bridesmaid.

In fairness to the men out there, the wedding industry has played its part in disregarding grooms – most organisers, co-ordinators and suppliers assume they will talk to the bride when it comes to organisation and their marketing is targeted accordingly. Grooms’ past assumption that their only involvement will come when trying on a tux is not simply an historic throwback to the time of the caveman; the industry has shunned them too.

It should come as something of a relief that men are taking more control. Yet some wedding experts are more than a little flummoxed. They need to change their tune a little. No longer are they ‘wooing’ women and using emotional language to soothe a bride’s nerves. They’re having to adapt how they do business. It’s a different language men speak, even if it is with the same end in sight. Which is why the new groom has been dubbed ‘groomzilla’ by some in the industry who are perhaps struggling to deal with the more masculine approach.

Despite this, organisers are more than pleased at the change of the role of the groom from bystander. The appearance of more online wedding blogs and registries aimed at grooms is indicative of the stylish, savvy groom who wants to have a say in more than simply his suit and what drinks the bar stocks.

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